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firstRain® Incorporates SourceMedia Content for Financial Services and High Technology Customers

FOSTER CITY, Calif. -- firstRain, the provider of timely, relevant, personalized on-demand intelligence from across the web, and SourceMedia, the pre-eminent information source to financial services and high technology markets, have formed a partnership in which firstRain's application service now incorporates content from all of SourceMedia's publications.

Customers of both firstRain and SourceMedia will receive appropriate content from the SourceMedia financial services and technology publications to which they subscribe. SourceMedia content not requiring subscriptions will be made available to all firstRain customers to give them a single, useable, targeted view of the industry intelligence of greatest interest to them.

"Our financial services customers asked to include their SourceMedia subscriptions for publications like American Banker in their firstRain trusted sources," said Penny Herscher, CEO of firstRain. "With this partnership, we are pleased to make available all of SourceMedia's content to our mutual high technology and financial services customers."

"firstRain integrates the SourceMedia content into users' workflow, giving the information even higher value," said Anne O'Brien, VP, Marketing & Communications of SourceMedia. "This partnership helps subscribers easily access the information that is most relevant to them, and will introduce new business users to highly targeted SourceMedia content."

"Our financial services customers asked to include their SourceMedia subscriptions for publications like American Banker in their firstRain trusted sources," said Penny Herscher, CEO of firstRain. "With this partnership, we are pleased to make available all of SourceMedia's content to our mutual high technology and financial services customers."

"firstRain integrates the SourceMedia content into users' workflow, giving the information even higher value," said Anne O'Brien, VP, Marketing & Communications of SourceMedia. "This partnership helps subscribers easily access the information that is most relevant to them, and will introduce new business users to highly targeted SourceMedia content."
 

About firstRain

firstRain provides relevant, timely, personalized on-demand intelligence from across the web for customers in the financial services, pharmaceutical and high technology industries. The company is venture-funded and privately held, with headquarters in Foster City, CA and additional offices in New York, NY, Boston, MA, and New Delhi and Mumbai, India. Contact firstRain at www.firstrain.com or 650-356-9040.

About SourceMedia

SourceMedia is a leading provider of information, data, and software tools for professionals in the financial services and related technologies markets. More than 750,000 clients use SourceMedia's publications, databases and work solutions worldwide. Contact SourceMedia at www.sourcemedia.com or 212-803-8200.

Source:   COPYRIGHT 2005 Business Wire
COPYRIGHT 2005 Gale Group, September 13, 2005

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